LINGO

For the UK launch of tech-based personal coaching programme Lingo, I worked closely with the creative agency and the client, developing the TOV and then applying it in copy across every touchpoint from the website, direct response emails and blogposts to app stores and packaging. Creative director Paul Anglin said:

‘Ben jumped into a range of things including marketing emails, UX copy, naming and brand guidelines, nailing them all with aplomb. A highly valuable member of this, or any, team.’

Visit the website here.