CANNED COSTA COFFEE LAUNCH
Starbucks had stolen the march on Costa and got their cans on-shelf several months before. But Costa had a secret weapon: authenticity. I centred the origin story of Costa coffee on-pack:
Starbucks had stolen the march on Costa and got their cans on-shelf several months before. But Costa had a secret weapon: authenticity. I centred the origin story of Costa coffee on-pack:
