COOKIEBOT (EU CAMPAIGN) 

Internet data tracking regulations are the lethal combination of boring, confusing and extremely important. Failure to comply can cost businesses millions. Or if you’re a small business, mean game over.

With Barcelona-based agency Camping, I worked on this YouTube ad targeted at small business owners in the EU. It features a conspiracy nut, Trevor, who’s opted to look at his computer through homemade goggles rather than subscribe to Cookiebot, a leading Consent Management Platform that helps nearly 2.5m businesses worldwide stay compliant.